This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas…
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How the Retail Sector Is Reaping the Rewards of Data Analytics
Big data has had a huge impact on the way the modern world works in nearly every area of life.…
Continue ReadingTop 8 Data Science Use Cases in Marketing
By ActiveWizards In this article, we want to highlight some key data science use cases in marketing. As far as the…
Continue ReadingHow AI Can Help Marketers Harness Big Data Opportunities in 2019
In this special guest feature, Solomon Thimothy, CEO of DMA | Digital Marketing Agency, believes that digital marketing advancements in…
Continue ReadingThe Perks of Data Science in Marketing
The Perks of Data Science in MarketingSmarter Marketers, Smarter MarketingOleksii KharkovynaBlockedUnblockFollowFollowingJul 6Now we are observing a turning point in marketing:…
Continue ReadingPredictive Marketing: Here Is How Big Data Redefined Our Marketing Strategy?
Predictive Marketing: Here Is How Big Data Redefined Our Marketing Strategy?Salih SARIKAYABlockedUnblockFollowFollowingJun 17Data has been and will always be critical…
Continue ReadingA Step-by-Step Guide to Transitioning your Career to Data Science – Part 2
This is a continuation of my previous blog post on the same topic. Make sure you have read that one…
Continue Readingaqfer Launches Next-Generation SI-Ready Marketing Data Lake
aqfer, a leading SaaS provider supporting a data-centric marketing architecture, announced the launch of its next generation marketing data lake…
Continue ReadingBetter Target Marketing: Going beyond the obvious with marketing mix models
Here is how I’ve used marketing mix analysis to help a client answer some of these whys. An example of…
Continue ReadingWhy Data Science?
And as often happens when questions nag at me, I Google a lot, then end up in school. In this…
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HostiFi 2. 0: Why I’m completely rewriting my $5,735 MRR SaaSMy SaaS journey began with a car crashClickbait worthy title, I know. My…
Continue ReadingMy path from software engineering to product management
Where’s the dev manager?”But it turned out he was technical and understood the business. Interesting, I thought… what is this…
Continue ReadingMarketing Channel Attribution with Markov Chains in Python
Marketing Channel Attribution with Markov Chains in PythonMorten HegewaldBlockedUnblockFollowFollowingMar 10Any business that’s actively running marketing campaigns should be interested in identifying…
Continue ReadingAI or marketing hype? (My first lunch and learn at work)
(Names covered up to protect the privacy of my coworkers). The first talk, in 3 partsMy goal for the first session…
Continue ReadingMarketing Analytics Tools For Success
I wouldn’t say GA is the be-all and end-all piece of equipment, and there are many different services and tools…
Continue ReadingWhy Primary Research?
When we analyze data collected for purposes other than our own or summarize research done by others, we are conducting secondary…
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