Analyzing Employee Reviews: Google vs Amazon vs Apple vs Microsoft

Perhaps, having more reviews from former employees could give us the type of insights that we don’t often read about these companies.

Let’s continue…Which company has the highest overall rating?Let’s take a look at how the average overall rating for each company has changed over the past few years (2015–2018)Interpretation: We can see that the average overall rating for every company, except Apple, has not decreased since 2015.

Google holds the highest average overall rating among the 4 and it has remained that way for the past couple of years.

Lets talk about the trends for each company:Google: Seems to have started decreasing slightly since 2016.

Microsoft: Increasing slowly since 2015Apple: Seems to be decreasing slowly.

Amazon: Has increased dramatically from 2015 to 2017.

Which company offers better Work-Life Balance?Let’s find out how good these companies are at allowing their employees to have a life outside of work:Interpretation: Google has the highest work-life balance rating (over 4 stars) and Microsoft comes as a close second.

Amazon seems to fall short when it comes to providing good work-life balance.

Which company has better Culture Values?Let’s find out how the employees the rate core principals and ideals of their company:Interpretation: Google has the highest rating for culture values and Apple places second (over 4 stars).

Amazon has the lowest rating of the 4, but with just over 3.

5 stars.

Which company has better Career Opportunities?How good are they at helping you advance your career?Interpretation: Google has the highest rating for career opportunities (over 4 stars).

This shouldn’t comes as a surprise considering how big the company is and how many different types of technologies they are working with.

Apple has the lowest rating at just below 3.

5 stars.

Which company offers better Benefits?Let’s find out how well these companies are doing in terms of benefits/perks for their employees.

Interpretation: Google has the highest rating for benefits/perks with over 4.

5 stars.

Apple and Microsoft also seem to offer good benefits, but Amazon falls a bit short.

Which company has better Senior Management?Leadership is an important function of management, let’s see how Senior Management’s leadership is rated at these companies:Interpretation: Google has the highest rating for Senior Management, but at just below 4 stars which is its lowest when compared to its other ratings.

Amazon has the lowest rating for senior management.

What are pros of each company?Let’s explore the pros comments using word-clouds:The following words were common (and very frequent) among all 4 companies, but were not included in the word-clouds: benefit, company, culture, environment, good, great, lot, opportunity, people, work, and working.

These words are all important in trying to figure out what makes these companies good, but I decided to leave them out in order to make room for other frequent keywords that may be more unique/insightful about each company.

These are a few of the things employees like about their company:Google: The perks, smart people, free food, and good salary.

Amazon: The ability to learn, their teams, smart people and management.

Apple: The employee discounts, the products, their teams, the fun environment, and the good training.

Microsoft: Smart people, the products, the salary, the technology, and their teams.

What are the cons of each company?Let’s explore the cons comments using word-clouds:The following words were common (and very frequent) among all 4 companies, but were not included in the word-clouds: company, get, lot, management, manager, people, time, and work.

These words are all important in trying to figure out what makes these companies bad, but I decided to leave them out in order to make room for other frequent keywords that may be more unique/insightful about each company.

These are a few of the things employees dislike about their company:Google: Their teams, the hard work, the projects, office politics and lack of work-life balanceAmazon: Lack of work-life balance, the hours, and the culture.

Apple: The lack of work-life balance, the retail store, the customers, and the pay.

Microsoft: Office politics, the lack of work-life balance, their team, the hard work, and the cultureConclusionThrough the analysis we found out that Google not only has the highest overall average rating at just below 4.

4 stars (as of 2018), but it also places first when it comes to work-life balance, benefits/perks, culture values, senior management and career opportunities.

Microsoft comes second in terms of overall average rating at just above 4 stars but Apple seems to have better Senior Management and culture values and offer better benefits/perks.

Amazon comes last at almost every category except for career opportunities.

We also learned that despite the ratings, in general, employees find the lack of work-life balance at their companies problematic.

In addition, the word-clouds reveal that the top cons among all 4 companies are management, people (other employees) and the work itself.

These 3 cons are also among the top reasons why people quit their jobs.

Something we should be asking ourselves is, knowing how popular Google is, how come it has the least amount of reviews available out of the 4 companies we analysed?.Is it because it has the least amount of employees or is there something else we are missing?There are certainly a lot of other questions that come to mind and it is important to point out that this is by no means an exhaustive analysis.

Nevertheless, I hope that this article was insightful and you feel inspired to extend on this analysis or use your Data Science skills to investigate a different topic of interest.

if you would like to go over the code, all of it has been carefully documented on this Jupyter Notebook.

Let me know your thoughts and feedback in the comments.

Is there something you would’ve done differently?.What other data could I use as part of this analysis?.. More details

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