Breakups and Google Trends Search Data

This is a score of 0 to 100 — with 100 being the highest search interest.In this instance I limited the geography to the United States.Interpreting the ResultsVisualization by Shelby Temple; Data Source Google Trends; Made with PyTrends and TableauVisualization by Shelby Temple; Data Source Google Trends; Made with PyTrends and TableauTo create these highlight tables, I took the average interest by hour and day over the entire year of 2017.As mentioned before, Google Trends data does not show changes in volume..It measures changes in share across all searches for a given time and place..It cannot be concluded that the most searches for breaking up occurred Monday at 3 AM..A more accurate conclusion would be that if someone is searching Monday 3 AM, there is a much higher chance the search is about breaking up.“So what about search query volume?”Google has a different tool called Keyword Planner within Google Ads..This is a commercial product for businesses that want to run Paid Search marketing campaigns..They have an official API for Google Ads too..Unfortunately, this is not a public tool like Google Trends.The normalization is a nuance but it is by design..The volume is often up or down based on population or the number of searches on Google..Simon Rogers, a data editor for Google wrote in this Medium article:“ That normalization is really important: the number of people searching on Google changes constantly — in 2004 search volume was much smaller than it is today, so raw search numbers wouldn’t give you any way to compare searches then and now..By normalizing our data, we can make deeper insights: comparing different dates, different countries or different cities.”Next time you have an interesting question or idea you want to explore..I suggest starting with Google Trends and the search data it provides..Also, remember to be extra nice to your significant other this weekend.. More details

Leave a Reply